一、侵权案例分析
在正式进入申诉攻略之前,我们先来看几个侵权案例,分析一下导致账户被封的具体原因。
案例1: 账户后台Legal Name和收款账户名称不一致。这可能是由于一开始填写的信息就不一致,导致亚马逊检测出问题。因此,从一开始就需要确保信息的准确性。
案例2: 欧洲账户注册时使用了与法人不同的信用卡。这也可能导致亚马逊质疑账户的真实性,进而引发封号风险。
案例3: 账户后台涉及到人名时,随意调换顺序。保持信息的一致性是非常重要的,任何小的改动都可能引起亚马逊的注意。
案例4: 不排查产品是否侵权,直接上架销售。这是一个非常常见的错误,很多卖家因为急于求成,忽视了产品侵权的问题,结果导致账户被封。
案例5: 提交虚假资料。这是非常严重的违规行为,亚马逊对于此类行为的处罚是非常严厉的。
二、申诉要点
当我们的账户因为侵权问题被封时,我们需要准备一份详细的申诉信。以下是申诉的要点:
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第一时间下架侵权产品:不要抱有侥幸心理,立即下架所有侵权产品,并检查整个店铺,确保没有类似产品存在。
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联系投诉者:通过邮件与投诉者取得联系,承认错误并表达诚意,告知已经下架产品,并承诺不再销售他们的品牌产品。同时,抄送一封邮件给亚马逊的notice邮箱。
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申诉信内容:
- 提供进货发票和其他有效证明作为辅助材料。
- 说明已经在第一时间删除产品,并保证不再销售。
- 加大对产品品牌、专利、真伪等方面的检测力度,确保上架产品没有问题。
- 组建专人团队负责核查产品信息,包括外观、品牌、工厂资质等。
- 提供供应商的联系信息和证明,以证明有正规的进货渠道。
- 保证不再犯类似错误。
三、申诉模板
以下是一个申诉模板,供大家参考:
Dear sir/madam,
Thanks for your patience about our issue. We extremely apologize for the inconvenience to you.
We got to recognize that we made a mistake and may infringe the intellectual property rights of others. When we received your email about this issue we have created remove order of our FBA stock to prevent the similar complaint. Now we have send an email to
amazonsupport@Xxx.com at June 15, 2017 plead them to withdraw the complaint and we have to make a commitment to them: we will never sell this products again in the future and to our behavior made the most sincere words of apology, and we also Cc the email to Amazon, but we haven’t received any responded up until now. We will keep our eyes on this issue and 1 hope that we can find an amicable solution to this issue through the consultation process.
We take the following measures after we got your email:
1. Since we got the Warning Notice of Intellectual Property Rights Infringement about our ASIN:侵权的ASIN码may infringe the intellectual property rights of others, we have remove all the inventory stop selling at first time, now we have deleted this listing now and we no
longer sell it again.
2. We have contact the rights owner for retracting the complaints and made the most sincere words of apology, but we haven’t received any responded up until now, we will closely watch the reply.
About this issue, we have taken the following steps to help us to resolve the issue and prevent similar complaints.
1. We have checked all the listing detail from title, image, description and bullet point to ensure have no information in misunderstanding. And we are firmly deleting all the listings that could show any signs of conflicts with intellectual property rights.
2. We have establish the professional handling team to take care of listing 100% match on description, images, bullet points, & search terms, etc. Never make more mistakes of the Product Design or Brand.
3. We have organized our own research department to make sure we can sell our own products with our own design & model instead of purchasing from our supplier, to prevent any possible infringement problems on Trademarks & Packages & Design.
4.All of the email or complaint answered and resolve under 24 hours. Provide a good after-sales service.
Hope you can give me a chance again. If there’s any other information you need, please feel free to contact us.
Yours sincerely,店铺名Appeal Service
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